Programme
page controls
Full view for Thursday, 3 June 2010
09:00
BISA Annual General Assembly
12:00
Lunch
14:00
Welcome by Marion Schneider, Chairwoman of BISA
14:10
Greening the Spa, Hospitality and Tourism Industries
Evolving worldwide standards for sustainable business models are having a significant impact on new approaches to design, construction, technologies, resources, and operations for spa, hotels, and resorts. An overview of these trends will be profiled with an introduction to each of the speakers who will be addressing various aspects of “responsible spa” themes.
14:30
Green Business Practices and Benchmarking Guidelines for Spas, Hotels and Resorts
by Guido Bauer
15:00
Green Marketing for the Travel Industry
by Bradley Cox
The travel industry seems to have only recently engaged in green marketing, however there is a history going back to the Rio de Janeiro Earth Summit in the early 90s. What are the lessons that have been leant in the last 15 years in marketing the ‘green’ credentials of tourism and hospitality related businesses? How does the spa industry avoid ‘greenwash’ and truly find a place for itself in reducing environmental impacts and improving social outcomes? These questions and more will be discussed, with case studies from Green Globe clients.
15:30
Green Benchmarking for the Spa, Hospitality and Tourism Industries
Discussion with Bradley Cox, Dr. Peter Zimmer and Guido Bauer
The travel industry seems to have only recently engaged in green marketing, however there is a history going back to the Rio de Janeiro Earth Summit in the early 90s. What are the lessons that have been leant in the last 15 years in marketing the ‘green’ credentials of tourism and hospitality related businesses? How does the spa industry avoid ‘greenwash’ and truly find a place for itself in reducing environmental impacts and improving social outcomes? These questions and more will be discussed, with case studies from Green Globe clients.
16:00
Tea, Coffee and Refreshments
16:30
Creative Spa Environments
by Micky Remann
In his presentation, Micky Remann discusses cultural creativity as a distinguishing feature for a successful Spa, how it contributes to its identity, and kind of patrons can be specifically attracted by it.
Micky Remann will show images and films that give stunning examples of what creative Spa environments can look like.
17:00
Trends in Spa Architecture, Design and Art – A Photo Presentation
Capturing a sense place at natural hot springs, spas, hotels and resorts, Linda Troeller will be sharing a selection of recent photo shoots at various properties in the United States and Europe, including Danubius Health Spa Resort Margitsziget, Mandala Day Spa, Hotel Corinthia Spa, and Gellert Spa and Szechenyi Traditional Spa in Budapest.
17:30
Green Spa Opportunities (and Risks?) for Spa and Hotel Projects
by Ute Rührig
Why should a spa be “green”?
Energy demand will rise within the next 20 years at about 50%, studies tell us, with CO₂ emission growing commensurately.
Nonetheless, investors will not build in higher energy efficiency standards without being convinced of significant savings in operation costs from buildings that are energetically optimized.
What are the opportunities, what the risks to decide for more sustainability in your spa business practices? What does it mean for the spa operation, for marketing and cost reduction? How to come to an investment decision making. Have a look on realized and planned examples in spa and hotel resorts.
18:00
