European Tendencies in Spa and Wellness Concepts
The wellness market
Wellness / The holistic approach of wellness / The current situation and outlook / Target groups for wellness / Wellness development and megatrends in wellness development / The range of wellness hotels / Operating figures of german wellness hotels
Medical wellness
Medical wellness / Medical wellness in the hotel / Target groups for medical wellness
Chances and risks of the wellness-hotel business
Future approaches for the hotel business / Chances through synergy concepts / Chances through cooperation / Future risks for the hotel business
Benchmarking
Mediterranean area / Austria and Hungary / Bulgaria / Germany
Outlook
Stephan Gerhard
Stephan Gerhard is Managing Director and CEO of the Treugast-Group. Trained as a hotel businessman and business economist, has worked for nearly 20 years as a management consultant. He is assistent professor at the University of Cooperative Education in Ravensburg and Berlin.