Discussions
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Green Benchmarking for the Spa, Hospitality and Tourism Industries
Discussion with Bradley Cox, Dr. Peter Zimmer and Guido Bauer
The travel industry seems to have only recently engaged in green marketing, however there is a history going back to the Rio de Janeiro Earth Summit in the early 90s. What are the lessons that have been leant in the last 15 years in marketing the ‘green’ credentials of tourism and hospitality related businesses? How does the spa industry avoid ‘greenwash’ and truly find a place for itself in reducing environmental impacts and improving social outcomes? These questions and more will be discussed, with case studies from Green Globe clients.
